Purple Stuff Marketed with Wrong Words

The Purple Stuff, a drink that is supposed to relax people and help them sleep better for those who suffer from insomnia and jetlag, can get a lot of reprieve with the consumption of one just one can. But the manner of advertising leaves a lot to be improved as it has been hit from using controversial terms and slogans nearing the lines of misleading consumers.
“Drank,” “purple stuff” and “lean” are street terms for the mixture of codeine syrup with soft drinks or alcohol, a concoction that is believed to have factored in the deaths of three local rap stars. “Sippin’ syrup” is believed to have originated in Houston, and it remains a common topic for Southern rappers.
(Source) Chron.com
Tags: alcohol, concoction, consumption, deaths, Insomnia, misleading consumers, mixture, purple stuff, sleep, slogans, soft drinks






January 16th, 2009 at 10:21 am
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