SIDS has been known as a key identifier as far as infant deaths are concerned and October has been designated as the month to observe and make people aware of Sudden Infant Death Syndrome. SIDS is a case where healthy babies, normally the sleeping children, die with no immediate cause to be found.

This condition is the number one cause for infants from one month to one year of age, with most deaths occurring between two and four months. The American Academy of Pediatrics has released a set of guidelines for parents to be more cautious on SIDS:

• Put your baby to sleep on his or her back.
• Be sure your baby is placed to sleep on his or her back when staying with relatives or at child care.
• Don’t Smoke.
• Select bedding carefully.
• Keep your baby close by.
• Offer a pacifier.
• Moderate room temperature.

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Vidya Balan has been picked to be the brand ambassador for sleep awareness month this March. This month, people will be made aware on the sensitivity of sleep disorders through the various symptoms which are normally taken for granted. Sleep disorders are increasingly becoming rampant among Indians leading to a call for more regular checkups.

The sleep awareness month will see Indian Sleep Disorders Association (ISDA) and pharmaceutical company Abbott India organize various awareness programs, including camps, with healthcare professionals who are experts in the field of insomnia and other sleep-related issues in metros and smaller cities across India.

(Source) India Times

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