A white casket on a black hearse. This is the image that an in-your-face billboard is carrying in the hopes of reminding parents that babies can die in their sleep. This comes in the light of 20 infant-related deaths in Allegheny County this year, the highest in at least 10 years.
The campaign targets poor black communities. Federal awareness campaigns in recent decades helped reduce infant deaths but haven’t reached those groups. About 1 of every 1,000 babies born annually in the Unite














