Not that Proctor & Gamble will be offering Downy as something you can consume, rather, it will make use of the after-effects of their marquee fabric softener as a sleep aid as far as washing beddings and sheets are concerned. The idea does make sense and to back up their campaign, they have commissioned comedian Mike Birbiglia to lead the charge.
Why Birbiglia? Well the comedian has been known to have sleepwalking problems and he poses to be the best aid in informing th
Somaxon has gotten a big boost after Proctor & Gamble promised to help them sell Silenor to thousands of U.S. doctors and pharmacies. Both companies have agreed in principle to start the marketing efforts for the new sleep drug this September.
The deal also places Procter & Gamble first in line to negotiate for the rights to develop and market an over-the-counter version of Silenor in the United States. However, Somaxon would have to win FDA approval first before the drug could be sold w
